Reflections: The Leather Laundry’s Journey- To This Day!
Hello Patrons,
The Leather Laundry’s journey has been super fabulous, thus far! For one , we would like to thank you all, for all the love and support that you have extended to our concept, our set-up and our services! We are all that we are today, entirely because of your encouragement and appreciation! Our endeavour is to perform even better, in the months to come.
We have been operational for roughly 6 months now! While starting out, several detractors and naysayers tried to dissuade us, having almost convinced us, that our concept will not take off in India. They insisted that Indians (who thrive on fast fashion), would rather dump old stuff and buy new ones, instead of being receptive to the concept of preservation and restoration!
6 months into the business, and we cannot help but laugh off their fatuous postulations! We cannot even begin to tell you how much people have applauded and admired our novel concept! Having to bank on amateur cobblers, tailors and dry cleaners till now, they now feel relieved to finally have access to professional leather care expertise! We clean, restore, repair and replace! In a nut shell, we are a one-stop-shop for all your leather care and repair needs!
To this day, we have repaired/restored leather jackets, handbags and shoes of varying high-end brands! We have replaced old linings, fixed faulty zippers & trims and completed several leather upholstery cleaning projects as well! People from across India, have also sent us leather bags from their grandparents’ times, for revival and restoration! We have repaired leather possessions as old as 30 years or more!
A striking realisation has been the inextricable emotional fondness that patrons have for their leather gear! And this is what makes our jobs challenging but extremely fulfilling at the same time! Their satisfied smiles, warm feedbacks and jubilant reactions, make all the painstaking efforts, so worth their while! We have been extremely anal about customer satisfaction all this while! Our team has had to rework on a couple of products, but then we have also recorded an impressive percentage of returning customers! We have had patrons as young as 18, and as old as 70 years of age! 🙂
With no paid marketing/advertising efforts executed till now, our growth has been entirely organic and we are banking heavily on word of mouth!
Attached is a picture of our modest team of 2 technicians and one runner!
We hope and pray to grow in leaps and bounds in the year, 2016 and to continue making all you gorgeous patrons smile and shine!
We will continue to keep you posted on The Leather Laundry’s journey from here on through regular blog posts!
Wish you all a fabulous new year!
The Leather Laundry’s Journey
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